The 77-year-old firm said there was "substantial doubt about its ability to continue as a going concern". He said that the method of selling direct to younger customers through Tupperware parties "was not connecting" and that even older customers who "remembered Tupperware in its heyday" have moved on - customers can now buy cheaper or more fashionable containers in shops or online. She was recruited as a vice president of marketing at Tupperware by Mr Tupper, helping to fuel growth at the business through parties which also allowed women to earn an income