AMD this morning is launching a new dedicated media accelerator and video encode card for data centers – and the first to be released under the AMD brand – the Alveo MA35D. Previous data center video encode products released by AMD were based on their GPU lineup, so while this is the latest such video encode card for the ex-Xilinx team, this is the first time AMD proper has launched a dedicated video encode card in this fashion – and making it a prime example of the kind of new market opportunities AMD was looking for in acquiring Xilinx. And, as is typical for data center accelerator cards, the MA35D is passively cooled