Lululemon Tried to Become a Tech Company. It Didn’t Work Out | With the spectacular failure of its futuristic workout device, the apparel giant proved that some business stretches go too far

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The Walrus“What’s up, what’s up, what’s up!” the cheery holographic figure called. ”Wilson has a tumultuous relationship with Lululemon—he was forced out of the company not long after giving an interview to Bloomberg in 2013 where he suggested that recalled yoga pants were pilling because “some women’s bodies just actually don’t work for it. Szames notes the new Mirror memberships—recently rebranded as Lululemon Studio—now include discounts at partnering in-person workout studios, helping to make the experience more local

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