LAWRENCE — Companies must innovate in order to sustain competitive advantage. Co-written by Feng Guo of Iowa State University and Yijun Li of Erasmus University Rotterdam (who both earned doctorates in accounting from KU) and Likoebe Maruping of Georgia State University, the study analyzes four types of innovation: incremental, radical, non-IT related and IT-related. “Whether they’re managing the communication, the networking or the actual system in place, the knowledge of IT employees is very important in maximizing innovation output