My first interaction with online social platforms – other than email – was on MSN Messenger. So, what would it look like if we called time on Big Tech’s failed experiment?A better social media would need to be decentralized – away from the US stock markets and men like Mark Zuckerberg, on whose watch images of breastfeeding have been banned as misogyny spreads. As well as providing local accountability and access, and boosting increasingly defunded neighbourhood assets, these servers would benefit from librarians’ expertise in curating information