Sharing ad revenue with partners is an attempt to address a looming supply-and-demand problem for AI chatbots that dig through the Internet to find answers to user queries—someone needs to be making the content that Bing Chat uses to formulate its answers. The problem with the Bing Chat ads isn’t necessarily Microsoft’s stated intent—driving traffic to content creators—but what we already know about the kinds of editorial content and ads Microsoft chooses to highlight in its existing software and services. A handful of third-party apps, including Spotify, Prime Video, TikTok, and Instagram, all automatically download on new Windows 11 PCs after you connect them to the Internet