Associate Professor, Department of Communication and Media Studies, York University, Canada Disclosure statementSome of Jonathan Obar's work referenced in this article received funding from the Office of the Privacy Commissioner of Canada, the Social Sciences and Humanities Research Council, and York University. Information on the future of artificial intelligence (AI), the benefits and drawbacks of data sharing and use, opt-in/out mechanisms, contact information for policymakers and privacy advocates, and digital literacy tools could all be available for review before consent is provided. As governments figure out how to ensure meaningful consent is central to AI development, digital service providers must do their part to design user interfaces that are not deceptive or misleading