Where tech companies and investors see gold, regulators see potential for overhyped marketing and fraud. Having beefed up its investigative abilities in February with the newly created Office of Technology, the agency said it plans to track exaggerated promises about what an AI product may do, its superiority to non-AI competition, and the extent to which company or product actually uses AI technology. Similarly, phishing calls and emails could start sounding more like humans instead of robots, giving hackers new tricks to rob consumer and company finances