Updated Microsoft is implementing massive price hikes for developers that use the Bing Search API, with some of the tiers scheduled to see rises up to nine times their current level. Developers may find it unacceptable that Microsoft hoists price rises on them at the drop of a hat, and it perhaps shows the limitations of operating in a cloud ecosystem in which too few companies have too much power. Could this be that AI-powered Bing is a lot more expensive in compute time? Did this force Microsoft's hand? We've asked those questions