Image Credits: MARTIN BUREAU/AFP / Getty ImagesTumblr’s only viable business model is shitpostingPerhaps, then, it’s not surprising to see Tumblr’s double-blue-check joke drive incremental revenue for the service. According to new data that app intelligence firm Sensor Tower provided to TechCrunch, consumer spending on Tumblr’s iOS app increased since November 2022’s double-blue-check launch, now totaling $263,000 in net revenue. Meta begins selling blue badge on Instagram and Facebook as Zuckerberg borrows Musk playbookAnd where that leaves Tumblr — which has opted out of participating in the paid verification space altogether by dubbing it a joke — is also less clear