According to the report, younger consumers are concerned about being socially ostracised for not having an iPhone – a phenomenon that is driving young people to buy other Apple products and services, leading to growing market share across multiple product categories. The ramifications of this shift toward Apple devices among younger people extends beyond iPhones, with these users being much more likely to purchase AirPods, Apple Watches, and Macs. As a result, Apple's ecosystem is shaping social decision-making, with particular emphasis on the importance of iMessage as a social signal, necessitated by inferior experiences messaging and using group chats via SMS