PrivacyForget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About YouWhen you hit the checkout line at your local supermarket and give the cashier your phone number or loyalty card, you are handing over a valuable treasure trove of data that may not be limited to the items in your shopping cart. class="promotion__description"> Give Now While Kroger is certainly not the only large retailer collecting and monetizing shopper data through the use of loyalty programs, the company’s evolution from a traditional grocery business to a digitally sophisticated retailer with its own data science unit sets it apart from its larger competitors like Walmart, which also collects, analyzes and monetizes shopper data for brands and for targeted advertising on its own retail ad network. Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About YouData Is Plural From Hazardous Chemicals Facilities to Unclaimed Estates Inside The Markup The Markup Honored by AHCJ Awards for Excellence in Health Care Journalism Hello World Your Tax Data Shouldn’t Be Up for Grabs