The rise of AI content generation stirs brand reputation fears — Gartner predicts 80% of marketers will deal with content authenticity issues by 2027

TL;DR

4 days ago novel ways to automate and augment creativity. Chris Savage, co-founder and CEO of marketing platform Wistia While much of the organization’s work thus far has been focused on combating fake audio, video and imagery, Parsons said the organization’s more than 900 members are now beginning to discuss how to address written content as well.  With AI-based Custom Algorithms, Marketers Wring More Value From the Open Web

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