February 7, 2023 Americans don't understand what companies can do with their personal data—and that's a problem type='text/javascript'> googletag. "We live in a society where there's a sea of data collected about individuals that people don't understand, know they don't understand, are distrustful of, resigned to, and believe can harm them," Turow says. "We have data now that shows very strongly that the individual consent model isn't working," Turow says