Hitting the viral internet jackpot might seem like a combination of algorithm and luck (with, sure, a dose of talent or skill).In a bid for increased transparency, TikTok announced in December 2022 that it would soon begin explaining each of its video recommendations in a linked pop-up panel.In response, a company spokesperson wrote, “We promote some videos to help diversify the content experience and introduce celebrities and emerging creators to the TikTok community.Only a few people, based in the U.S., have the ability to approve content for promotion in the U.S., and that content makes up approximately .002% of videos in For You feeds.”Gizmodo reached out to ByteDance and TikTok with questions via email.Only a few people, based in the U.S., have the ability to approve content for promotion in the U.S., and that content makes up approximately .002% of videos in For You feeds.”The statement further specified that, under the in-progress CIFUS agreement, “only vetted TikTok U.S. Data Security personnel would have the ability to “heat” videos in the U.S..”"