TikTok has confirmed to Forbes that some of its US employees have the ability to boost videos in order to “introduce celebrities and emerging creators to the TikTok community.” The statement comes as part of a report about TikTok’s “Heating” button, which Forbes says can be used to put selected videos onto users’ For You pages, helping boost views by sidestepping the algorithm that supposedly drives the TikTok experience.Jamie Favazza, a spokesperson for TikTok, told Forbes that increasing views to particular videos isn’t the only reason for heating.According to an internal document obtained by Forbes, however, heated videos reportedly make up “around 1-2 percent” of “total daily video views.”TikTok’s heating can make creators and brands feel like they’re winning at the platformHeated videos don’t come with a label to show that they’ve been boosted by TikTok like ads or sponsored posts do, according to the report.Facebook allegedly knew it was showing inflated view counts and didn’t fix it right away to help entice advertisers and media companies to its platform.While that’s not exactly the same scenario — TikTok videos do actually seem to get genuine views, even if they’re not going viral organically — the effect could be similar; people end up thinking that they’ll do better on TikTok than they actually will."