You almost never directly interact with a company like Acxiom, but its operation intersects with your life on a near constant basis through a byzantine pipeline of data exchanges.Want to find the perfect audience for your next ad campaign—perhaps people who’ve gone through bankruptcy or Latino families that spend a lot on healthcare?We’re talking about demographic information life stage, interests, presence of children, historic purchasing behaviors.Or if I’m trying to acquire a company, let’s say, how many customers does this particular bank have?I concur that consent is something that can consistently improve, but there’s a lack of clarity of what constitutes real consent."