But more importantly, if a product is gathering data about you and communicating with the cloud, "you have to ask yourself: is this company selling something to me, or are they selling me to other people?They're just not telling you what their actual business model is, and because of that — you don't know what's going on with your privacy."After warning about the specific privacy implications of a urine-analyzing add-on for smart toilets, they noted there was a close runner-up for the worst privacy: the increasing number of scam products that "are basically based on the digital version of phrenology, like trying to predict your emotions based upon reading your face or other things like that.And the "worst in show" award for repairability went to the Ember Mug 2+ — a $200 travel mug "with electronics and a battery inside...designed to keep your coffee hot."Kyle Wiens, iFixit's CEO, first noted it was a product which "does not need to exist" in a world which already has equally effective double-insulated, vaccuum-insulated mugs and Thermoses."