Sony and Honda just announced their new electric car brand, Afeela

TL;DR

Sony and Honda’s joint mobility venture unveiled a new EV prototype called Afeela during Sony’s presentation at CES in Las Vegas Wednesday.The brand will appear on the joint venture’s first production electric car, set to go on sale in North America in 2026.Black hubcaps and a light accent above the wheel wells were some of the more interesting exterior features.It was three years ago when Sony stunned attendees at CES by rolling out a sleek concept sedan called the Vision-S. With its pillar-to-pillar infotainment screens and an emphasis on (what else?)According to Yasuhide Mizuno, chair of Sony Honda Mobility and senior managing officer of Honda, the plan was to “develop a car as hardware that will cater to the entertainment and network we would like to offer,” he said in an interview late last year."

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