Further, only 14.1% of search queries today are in the form of a question and voice-based chatbot applications such as Alexa, which are more conducive to conversational search queries, only make up 1.2% of daily search volume according to our estimates.But over time, we anticipate that AI applications will condition users to search more frequently using conversational, multi-word search queries, doubling the total addressable market for AI chatbots between 2022 and 2025.It’s a win-win if Google and Microsoft can figure out how to use this technology to help both consumers and advertisers.”In some ways, the shift in advertising dollars from traditional search to retail media platforms like Amazon and Walmart has been a result of advertisers seeking that "path of least resistance" in using search products with the greatest consumer intent.Newer, more advanced AI applications like ChatGPT rely on multi-layer transformer networks that help the application self-train without manually labeled data – this means they are somewhat black boxes and there isn’t someone in a control room somewhere deciding how the application should respond to a query.This blog post is brought to you by the Executive Partners at Hibben Group, a think tank for the world's leading corporate executives."