CES 2023: Ram electric pickup joins crowded field next year

TL;DR

Yet executives at Ram, which is Stellantis’ truck and commercial vehicle brand, say it doesn’t bother them to be following rather than leading their competitors.“Because we have full knowledge of what the other guys have announced.”On Thursday afternoon, company executives unveiled a concept version of the Ram 1500 Revolution battery-powered truck at the CES gadget show in Las Vegas.Koval insists that the production Ram “will push past everything that our competitors have announced.”By next year, he noted, more charging stations and other infrastructure will be in place, making the market for EVs more attractive.The prices of the EV trucks, which are comparatively costly, will have to move closer to those of gasoline versions to pull buyers away, said Michelle Krebs, executive analyst for Cox Automotive.Koval says he’s well-aware that the electric Ram will have to appeal to customers who want base-model work versions as well as those who want higher-priced luxury and technology — even with “insane” costs of raw materials."

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