Afeela Is a New EV from Sony and Honda Coming to the U.S. in 2026

TL;DR

After a number of interesting electric-vehicle prototypes over the past few years, the consumer electronics giant made its EV ambitions clear with the announcement of a new EV brand called Afeela at CES in Las Vegas.As you would expect from an EV presented by the electronics giant, the prototype EV has a whopping 45 cameras and sensors placed inside and outside the vehicle.The EV embraces entire suites of next-generation software, from Qualcomm Technologies’ Snapdragon Digital Chassis for ADAS and telematics solutions to a collaboration with Epic Games on the entertainment side of things.Claiming that the EV concept is here to “create a new value standard for mobility,” Sony and Honda don’t want you to think about the car in traditional terms like power and performance.Sony also plans to open up the EV to partnerships with customers and “our automotive industry partners,” Sony said, with Qualcomm Technologies’ Snapdragon Digital Chassis system-on-a-chip providing the technological support for this ability."

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