When the Roku TV program debuted in 2014, it was a way for the company to bring its streaming software into TVs built by partners like TCL and Hisense.But now Roku is debuting it's own family of HD and 4K sets ranging from 24 to 75-inches, which are set to arrive in spring.Value appears to be the key, as the company says the TVs will range from $119 to $999.Chris Larson, Roku's VP of retail strategy, tells Engadget that the company isn't trying to directly compete with existing partners, instead it wants to have a bit more control over how some Roku TVs are produced.For example, Roku is bundling its voice remotes with all of its new sets, even the cheap HD models (Select Series TV's come with the Roku Voice Remote, while Premium Series sets include the rechargeable Voice Remote Pro) ."