Tesla slapped with W2.85b in fines for misleading ads in Korea

TL;DR

South Korea’s antitrust regulator said Tuesday it is imposing a fine of over 2.85 billion won ($2.23 million) on US electric vehicle maker Tesla and Tesla Korea for deceiving local consumers with false and exaggerated advertisements.The penalty on Tesla is assessed for advertising its battery performance on its official website here dating to August 2019 for exaggerating that its electric vehicles can drive more than its driving range on a single charge, the Fair Trade Commission said.Citing the long-range version of Tesla’s Model 3 case, the FTC said, “The EV maker advertised the car can drive ‘more than’ 446 kilometers once fully charged, however, the battery performed much lower than the company promoted in most conditions.”The electric vehicle was able to run up to 220.7 kilometers on a single charge in cold temperatures below minus 7 degrees Celsius, less than half of the advertised information.Unlike the misleading advertising here, Tesla used the term “up to” to for the vehicle’s maximum driving range through its website in the US, the antitrust regulator explained.The FTC further vowed all-out efforts to deliver precise and reliable information to customers by continuously checking on other companies' similar improper practices in the future."

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