Saudi Arabia Takes Control of AR Pioneer Magic Leap in $450 Million Deal (Report)

TL;DR

The Florida-based company, founded in 2010 by Rony Abovitz, has burned through billions developing a headset that projects holograms onto the real world, intended to make users feel like they are immersed in the digital landscape.“Our goal is to make our interactions with the metaverse a more natural extension of how we view and operate in the physical world,” CEO Peggy Johnson said in a recent blog post.The company was a hit at the Consumer Electronics Show in 2016, drawing buzzy interest and eventually more than $4 billion in funding from tech behemoths like Google and China’s Alibaba, along with telecom giant AT&T, chip maker Qualcomm, major investment banks like JPMorgan and Morgan Stanley and Hollywood.Also Read:Canceled ‘Jihad Rehab’ Filmmaker Finds Vindication – and Now She Wants an Oscar NomCanceled ‘Jihad Rehab’ Filmmaker Finds Vindication – and Now She Wants an Oscar NomWarner Bros. studio, then part of Time Warner, took part in at least one round of funding that poured $793.5 million round into Magic Leap in 2016.It is often used by businesses to visualize design or construction work or by medical professionals for surgical planning, the report said."

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