In total, AMD, Intel, and Nvidia shipped around 14 million standalone graphics processors for desktops and laptops, down 42% year-over-year based on data from JPR.Despite slowing demand for discrete graphics cards for desktops (unit sales were down 31.9% year-over-year), Nvidia not only managed to maintain its lead, but it actually strengthened its position with an 86% market share, its highest ever, according to JPR.We already reported back in November that sales of integrated and standalone GPUs nosedived in Q3 as enthusiasts were waiting for GeForce RTX 40-series and Radeon RX 7000-series discrete graphics boards from Nvidia and AMD, whereas PC makers were trying to deplete stocks of their CPUs with built-in graphics.I understand that fab access might be part of the equation for higher costs, but once that is solved by sinking demand, whomever drops prices with acceptable performance and quality (I’m not touching nvidia until say, maybe 7 years after this connector is figured out), will see a huge market share gain.not so anymoreThe new cards are good mostly for VR, 4K gaming and Ray Tracing , but those technologies are not used by a majority of gamers which find former generations sufficient (1660ti is still very popular because it just works)Gamer Nexus made a good video on the subject of the 4080, but some reasons still applies to the whole generationOCJYDJXDRHwView: https://www.youtube.com/watch?v=OCJYDJXDRHwI'm still using a 4670k and 1080, so I am way past due on the upgrade."