In California, a new law will go into effect that bans Tesla from advertising their vehicles as “fully self-driving.” It’s a blanket law that affects every automaker looking to venture into the semi-automated driving technology space.It dictates that automakers must clearly describe the functions and limitations of any partial driving automation technology on the vehicle or added later through a software update.Tesla states on its website that its cars’ “Full Self-Driving” features require “active driver supervision and do not make the vehicle autonomous.” The crux of the bill that could affect Tesla is:“(b) A manufacturer or dealer shall not name any partial driving automation feature, or describe any partial driving automation feature in marketing materials, using language that implies or would otherwise lead a reasonable person to believe, that the feature allows the vehicle to function as an autonomous vehicle, as defined in Section 38750, or otherwise has functionality not actually included in the feature.However, the law did not apply to the litany of crash-avoidance technologies like lane-keep assist, adaptive cruise control, automatic emergency braking, blind-spot assistance, and others.These technologies enhance the driving experience and make it safer, but they don’t make a car fully self-driving."