Why Generative AI Could Reach a Tipping Point in 2023 Between ultra-realistic text and image generators, synthetic content could transform creative work After years in which artificial intelligence-generated content was known more for its comic absurdity—only occasionally drifting into disconcerting realism—2022 was the year that generative AI finally graduated into a full-fledged creative force.A host of realistic image generators led by research group OpenAI’s Dall-E 2 made it easy for anyone to create lifelike visuals with a simple text prompt.But experts say 2023 will be the year that brand marketers and agencies start to get serious about how synthetic content of this sort can actually be deployed to serve bottom lines and augment human creativity.The results sound natural enough to pass for a story like this, if perhaps the bot is exaggerating its own accuracy as a customer service tool.In fact, I’d say it exposes how valuable true creative thinking actually is."