We have, so far, seen none, despite Mark Zuckerberg's die-hard belief that the metaverse is the future of our social lives and work meetings and whatnot.Apple's device is widely expected to be in the $1,000 to $1,500 price range, even though Apple is known for selling premium devices with premium price tags.While these technologies have some exciting potential, it is not yet clear, beyond certain types of video games, what the killer app will be to make them a must-have for consumers.All that is to say, while Apple's AR/VR project may be interesting to die-hard Apple fans and tech enthusiasts who buy into Apple's marketing machine and wait in lines to buy its products on day one, I don't believe it's the company's next big thing.Michael Gartenberg is a former senior marketing executive at Apple and has covered the company for more than two decades as a market-research analyst at Gartner, Jupiter Research, and Altimeter Group."