💰 Cutting through customer service doom-loops by calling in a ‘Karen’ | With customer service an endless exercise in frustration, one startup with an edgy name -- Karens for Hire -- tries to help

TL;DR

“I would be in tears on the phone.” And so, defeated as many are by an economy that grows ever more automated, outsourced and dehumanizing, she called in a Karen.Ray already knew the get-me-the-manager “Karen” stereotype — privileged, entitled and demanding — when she saw a TikTok video about a company called Karens for Hire (“We Karen so you don’t have to”), which promised to harness the power of accomplished complainers in the service of beaten-down customers, abused tenants and anyone else with a dispute that outstripped their own capacity to carp.They join the ranks of those who line up on the side of the stymied, including countless “On Your Side” local news segments, the Better Business Bureau, and nonprofits such as Elliott Advocacy and Clark Howard’s Consumer Action Center.Her personal record is three hours on hold (with Air Canada), but this time she is on the phone quickly with a travel broker dragging its feet on refunding a frustrated flier.“Hello, this is Fallon of Karens for Hire and this is my third call … ” Zecca said, launching into a recap of her client’s complaint: a last-minute canceled flight that forced her to rent a car and drive hours from Toronto to Pittsburgh to avoid missing work."

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