- The Merger will not harm rival consoles because Microsoft has made public and private commitments to keep Activision content, including Call of Duty, non-exclusive.Making Call of Duty exclusive to Xbox would only create a gap in the market that could be filled by a rival cross-platform shooter game.[source assets.publishing.service.gov.uk, via gamesindustry.biz] Comments (61) "The availability of Minecraft on rival consoles shows that Microsoft’s commercial strategy is not to make games exclusive."New ip I can understand being an exclusive to help build their brand etc, but software is where the money is and hamstringing a well known franchise would be crazy.They will want the acquisition to go through but they can't afford to be hamstrung by making any legal promises that won't go exclusive."