Microsoft acquired ZeniMax Media in March 2021 for $8.1 billion, adding its development studios at Bethesda Softworks to the Xbox first-party development group.When I asked how long this push has been going on, they explained that for a long time, the idea unionization could actually happen was seen as "kind of a joke,", especially in Texas, but that more recent events made it seem possible.When asked why the teams are unionizing, Burton clearly states that one of the biggest issues comes down to pay, as everyone unionizing agrees the workers' payment hasn't kept up with the cost of living, with many employees having to share apartments with multiple roommates.When I asked if ZeniMax Workers United is hoping to inspire other groups both at Microsoft and elsewhere in the gaming industry, Burton says, "That's absolutely my hope," adding that "...if we can be a positive influence for other QA [at other] studios, then I would be overjoyed to see that happen."Historically, big companies have tried engaging in union-busting tactics, shuffling workers around, using explicit or implicit threats, and trying to offer benefits to anyone not organizing."