But users determined to continue flouting Netflix’s password-sharing rules won’t face any draconian repercussions for now: The company will not terminate someone’s account even if they’re sharing passwords, nor is Netflix likely to impose additional fees without a customer’s consent.Recent headlines about the initiative — “The End of Netflix Password Sharing Is Nigh” (Wall Street Journal) and “The End of Free Netflix Password Sharing Is Coming” (CNET) — have made it seem like the company will starting enforcing the no-account-sharing rule with punitive measures.In the three test markets, Netflix has notified members who appear to be sharing their account outside their household (detected based on data such as IP addresses, device IDs and account activity from devices signed into the Netflix account) about the new payment options.If Netflix were to automatically levy new fees for account sharing, besides angering customers — who have engaged in password-sharing for years with Netflix’s wink-and-a-nod approval — it would attract scrutiny from regulators over potential anti-consumer billing practices.The fact that Netflix’s monetization strategy for password-sharing is on an opt-in basis highlights uncertainty about how much incremental money it will reap from the so-called “crackdown.” The company is eager to develop new revenue streams as core subscriber growth has slowed (and actually shrank in the first half of 2022)."