The End of Netflix Password Sharing Is Nigh

TL;DR

The end of password sharing is coming to Netflix soon—and it will be a challenge for both viewers and the streaming giant.Researchers inside Netflix Inc. identified password sharing as a major problem eating into subscriptions in 2019, people familiar with the situation say, but the company was worried about how to address it without alienating consumers.Then Covid lockdowns hit, bringing a wave of new subscribers, and the effort to scrutinize sharing petered out.Continue reading your article witha WSJ membershipa WSJ membershipAlready a member?Sign In- Wayfair:Up to 15% off + free shipping at Wayfair- Kohl's:Kohl's Coupon 30% off sitewide- Walmart:Up to 50% off last-minute gifts + free delivery by Christmas- Michael Kors:3 Days Only: Extra 22% Off Select Sale Styles w/ Michael Kors Promo Code- JCPenney:Today's JCPenney coupon code - 30% off entire purchase- Target:25% off sitewide with this Target Promo Code"

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