As regulators and parents alike continue scrutinizing how kids become hooked on visiting favorite web destinations that could put them at risk of serious harm, a pressure that's increasingly harder to escape has mounted on tech companies to take more responsibility for protecting child safety online.California’s Age-Appropriate Design Code Act (AB 2273) will force tech companies to design products and services with child safety in mind, requiring age verification and limiting features like autoplay or minor account discoverability via friend-finding tools.Some tech companies don’t like the California law, NetChoice said in a statement, because they allege that it “violates the First Amendment" many times over.California’s law goes further, however, by requiring tech companies to submit “Data Protection Impact Assessments,” which would detail child-safety risks and provisions before launching any new features.They also work to ensure that companies are actually enforcing their own posted policies, which NetChoice’s complaint specifically claims is unreasonable without the state defining the law in more concrete terms:“AB 2273 unconstitutionally deputizes online service providers to act as roving Internet censors at the State’s behest."