- The new $4,000 price increase means Ford has upped the entry-level pricing of the F-150 Lightning electric pickup by 40% since the vehicle's launch.A Ford spokeswoman in an emailed statement Friday said the company adjusts vehicle pricing "as a normal course of business due to rising material costs, market factors, and ongoing supply chain constraints."Ford initially made waves when it announced the starting price for the Lightning would be about $40,000, making it more affordable than many EVs on the market.The company earlier this week said it remains on track to do so, as it recently added a third shift of workers to a Michigan plant producing the vehicle."Demand for this breakthrough vehicle is strong and continues to grow, we will continue to monitor pricing through the model year," the spokeswoman said in the emailed statement."