In July 2020, the same month former President Donald Trump said he would ban TikTok in the United States, Callie Goodwin of Columbia, South Carolina, posted her first video on the app to promote the small business she had started out of her garage during the pandemic.There have been recent debates over whether TikTok’s content is age-appropriate for teens as well as fears that its algorithms may lead users to potentially harmful subject matter, including posts related to suicide and eating disorders.TikTok now drives culinary habits (including a 200% jump in Feta sales at one grocery store after a baked pasta dish went viral); countless fashion and beauty crazes (from “skin cycling” to “glazed donut nails”), and propels new and old music (including the 1980s song “Break My Stride”) to the top of streaming charts.“So much of our culture and lives are driven by TikTok now that it’s not just something you can rip away easily,” he said.The company, which is owned by Beijing-based Bytedance, has committed to moving its US user data to Oracle’s cloud platform and to taking other steps to isolate US user data from other parts of its business."