The survey also showed consumers from Gen Z to Baby Boomers prefer digital channels like text and direct messaging to the phone.Consumers choose to spend their money where they feel valued, and how businesses support and talk to them is a huge factor,” said Intercom cofounder and chief strategy officer, Des Traynor.Knowing their history was rated by 66% of respondents as among the top three factors that show they are valued vs. using their first name (45%) or friendly greetings (44%).As advances with OpenAI’s ChatGPT expand possibilities for AI chatbots, the study found people prefer chatbots and online chat for answering a quick question (49%), confirming an appointment or delivery time (37%), or canceling an order (30%).VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact."