Addressing misinformation with audiences under 40: An industry challenge

TL;DR

Source: AP-NORC poll conducted May 18 to June 8, 2022, with 5,975 respondents ages 16 to 40 nationwide.These generations may have grown up on the internet, but their education has not always included training in how to navigate its many disparate networks, said Sam Wineburg, a professor of education at Stanford University and founder of the Stanford History Education Group, which has studied how Gen Z processes information on the internet.Especially with the youngest people in this cohort, there is also likely to be overall confusion about what is credible in news and what is not, said Peter Adams, director of the News Literacy Project, a nonprofit organization that teaches students and other members of the public how to read critically and spot misinformation.This confusion is then exacerbated and exploited by politicians and others who call legitimate journalism “fake news.” It makes sense that people under 40 would be concerned about being manipulated, because they see every day how easy it is to do it, said Claire Wardle, co-director of the Information Futures Lab at Brown University.On average, according to the Media Insight Project survey, respondents consume news from about six different traditional sources or social media platforms at least weekly."

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