PC price cuts are coming as manufacturers rethink their portfolios

TL;DR

"The reality is that both PC and tablet makers will struggle in the coming months as not only are volumes expected to decline, but so will average selling prices," Jitesh Ubrani, IDC's research manager for mobility and consumer device trackers, said in a release.In October of this year, IDC reported that tablet shipments were down 8.8%, signaling the fifth straight quarter of the tablet market's decline.According to the IDC's worldwide quarterly personal computing device tracker, traditional PCs will see shipments drop 5.6% to 281 million units in 2023 while tablets will decline 6.7% to 148 million units.This is largely driven by these rising economic concerns," Anuroopa Nataraj, senior research analyst with IDC's mobility and consumer device trackers, said in a press release.However, long term the hoped-for macroeconomic recovery could align nicely with other strong market drivers said IDC, as Windows 11 migration in conjunction with the next major education and home refresh cycles should propel growth from 2024."

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