Microsoft may build an all-in-one "super app" to combine various services and fight the mobile search partnership between Apple and Google.Microsoft executives see the app as a way to boost its advertising business and increase the foothold of Bing search.Whether Microsoft will ever launch such an app is still being determined.However, a deal between Apple and Microsoft may not command the same level of scrutiny since Bing has a much lower share of the web search market than Google.Rumors of an Apple search engine reappeared earlier in 2022, with analyst Robert Scoble claiming the company will unveil it in January 2023."