💰 Ford Is Getting Dealers to Agree to No-Haggle EV Sales

TL;DR

Nearly two-thirds of Ford's 3,000 US dealerships have agreed to new no-haggle EV sales standards, CEO Jim Farley said Monday at a conference in Detroit, signaling a next-step for Ford as it aims to become the US's number-one seller of EVs.They say the EV sales requirements set by Ford violate franchise laws with illegal pricing requirements and unlawful allocation systems.Ford has said it believes the EV sales program does not violate any franchise laws, and Farley said Monday the company is trying to include its dealers in its EV future, unlike startup rivals like Tesla, Rivian, and Lucid.To meet some of those "non-negotiable" customer needs – like no-haggle pricing – Ford told dealers earlier this year to invest in a new EV sales structure or be left behind.Following an announcement in September, dealers had until October 31 to decide if they would invest up to $1.2 million and adhere to new sales standards for electric cars."

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