For many years in the 2010s, its rankings looked consistent, with the former “Big 3” of Netflix, Prime Video and Hulu sharing the top three spots, always with Netflix at the top.The list reflects total subscribers through September 2022, via the OTT Video Market Tracker, a Parks offering described by the firm as “an exhaustive analysis of market trends and profiles of the nearly 100 over-the-top video service providers in the U.S. and Canada.”Amazon said last year it has more than 200 million Prime members, with Prime Video among the program’s benefits.CEO Andy Jassy, during an appearance at the New York Times DealBook conference, called Prime Video “a really important ingredient” in luring subscribers to Prime, which also offers free shipping, discounts at Whole Foods Market and other perks.Live sports offerings like the World Cup, Premier League soccer and Major League Baseball, as well as the WWE and an influx of first-run movies have helped Peacock gradually gain traction.Showtime, meanwhile, is in something of a limbo state as parent Paramount Global has fused it with Paramount+ and made some streamlining moves in its executive ranks, casting doubt on the future of Showtime as a stand-alone streaming entity."