The company introduced its $11.99 per month 4K premium subscription in 2013, and from there, things just got more expensive, with Netflix making $1 or $2 price increases across all its plans over the course of the next several years.Netflix doesn’t cash in on licensing content out to other platforms As streaming services dump more money into building a library of content, they aren’t benefiting so much from adding new subscribers as the streaming landscape continues to mature, and most people have locked themselves into the services of their choice.We’re coming into a phase where the service providers need to demonstrate that they’ve got viable businesses to their investors.” On top of that, services like Netflix don’t cash in on licensing content out to other platforms.The company has since rolled out an ad-supported tier and is planning to crack down on password sharing next year in a bid to diversify its source of revenue and squeeze existing subscribers.But even if a streaming service does generate some extra cash by licensing content to other platforms, this presents another problem that results in price hikes as well."