It’s not your imagination: Shopping on Amazon has gotten worse Everything on Amazon is becoming an ad correction Amazon is the first app many of us think about to buy things online.Even when they contain a tiny disclaimer label — as do Amazon’s — these kinds of ads can be misleading because they fill up spaces people have every reason to expect to contain trustworthy, independent information.“Right now, consumers are tolerating ads pretty well overall on Amazon, despite the number of them,” said Andrew Lipsman, a principal analyst at market research firm Insider Intelligence.Even as recently as 2015, Amazon’s results pages were filled with actual results, ranked by relevancy to your search.Back in the 2000s, when we started learning to buy all kinds of things online, Amazon was investing heavily in a new kind of shopping science: personalization and recommendations."