The "OneLove" armbands FIFA banned at the World Cup in Qatar are suddenly selling like hotcakes.The armbands, intended to send a message of tolerance, connection and opposition to all forms of discrimination, have been in the global spotlight since FIFA threatened several European team captains with yellow cards if they wore them to support lesbian, gay, bisexual, transgender and queer (LGBTQ) people in Qatar, where homosexuality is illegal."The big boom came actually with the World Cup coming up and for sure the statement of FIFA to not allow these captain bands on the field", said Badge Direct BV CEO Roland Heerkens in an interview.Demand for the bands, which were originally launched in 2020 as part of an inclusiveness campaign by the Royal Dutch Football Association (KNVB), had been only "so-so" until this summer, Heerkens said.Now demand is coming from around the globe from consumers who want "to have the band and make a statement, all the way up to the European Parliament, who just ordered 500 pieces," Heerkens said."