Over 34.9 million physical copies of K-pop albums were sold in the first half of 2022 and collectible photocards are placed in each album to encourage fans to consume more and buy multiple copies.We also experience floods every year and it's becoming an annual thing that makes me realise how the climate crisis is really happening and how it's affecting me and my family.” Nurul wanted to combine “the power of the K-pop fans'' with climate activism.For Nurul, combining her two passions of K-pop and climate activism keeps her grounded and helps her to continue the fight for climate justice.“A couple of them like SM Entertainment have joined the UN Global Compact and there's also JYP, they are joining the Korean Renewable 100 [a global initiative where businesses commit to running their operations 100 per cent from renewable energies].Groups of K-pop fans will come together to buy expensive gifts for their idols."