These developments are moving our world “from post-truth to post-reality” In the scenario presented above, the alleged migrant assault on a woman and the whispered remarks about it were all fabricated disinformation paid for by an anti-immigrant political party using the same techniques available for product placement advertising.These are just a few examples of the risks we face in the transition to a new world made by the convergence of immersive technologies and artificial intelligence.VR is a fully immersive 3D artificial digital environment in which a person can have experiences, such as the business meeting or visit to the mountain hut, from their own desk at home.For example, Meta’s new Quest Pro VR headset includes five internally facing cameras that collect large volumes of data on the user, which can infer personality traits, mental health, cognitive processes, age, gender, drug consumption, cultural background, physical health, mental workload and geographical origin.Cambridge Analytica had similar data sets used to support the ‘leave’ campaign in the 2016 Brexit vote, as well as influence elections in India, Australia, Malta, Mexico and Kenya."