The suit was filed by tech and human rights activist Tanya O'Carroll, who said this amounts to "surveillance advertising" with her legal team claiming: "Meta repeatedly refused to respect ... O'Carroll's absolute right to object to being surveilled and profiled" when she tried to opt out of having her personal data being processed by Meta for the purposes of marketing.At the core of O'Carroll's complaint are allegations that Meta is breaking data protection law – the UK GDPR – by doing so, with her legal reps at AWO saying that internet users have had the "right to object" since the GDPR was adopted in the UK in 2018 (see below).Oculus designer builds VR murder headset- Unlucky for some: Meta chops 13% of global workforce- It's 2023, let's check in with the metaverse... Nope, still doesn't existSolicitor Ravi Naik, legal director at data rights agency AWO, said: "Meta is straining to concoct legal arguments to deny our client even has this right.The UK GDPR is almost word for word the same text, and that is purposeful, because any significant divergence from the EU GDPR could affect data sharing adequacy rulings post-Brexit.In a statement, O'Carroll said: "While the case is being brought by an individual data subject in the UK against Facebook, a win could set a precedent for millions of users of search engines or social media in the UK and EU who have been forced to accept invasive surveillance and profiling to use digital platforms.""