The same researchers have now demonstrated that Apple can – despite assurances to the contrary – link this data back to individual users, as the same ID is used as that for iCloud accounts …BackgroundWhen you first set up a new Apple device, you are asked whether or not you would like to share analytics data with Apple.The site suggested that Mysk check out other stock Apple apps, and this revealed that the same was true of Apple Music, Apple TV, Books, and Stocks.You can see these assurances on your iPhone:- Open the Settings app- Select Privacy & Security- Scroll all the way down to tap Analytics & Improvements- Tap About Analytics & Privacy in the opening paragraphiOS privacy concerns deepenHowever, Mysk appears to demonstrate that this assurance of anonymity is false, by capturing the data sent to Apple, and comparing it to that used to identify an iCloud user by their Apple ID.9to5Mac’s TakeAs the old saying has it, “Never ascribe to malice that which can be adequately explained by incompetence.” I’m pretty confident that Hanlon’s Razor applies here, and that the reason Apple’s assurances appear to be false is down to error rather than a deliberate intent to deceive.Privacy has become a huge part of Apple’s marketing message, so to fail to protect privacy in not one but two major ways is a very big deal."